For years Microsoft has been maintained a steady focus on keeping innovation and improvement away from their digital book store integrated into the Microsoft Store, Windows 10, and Microsoft Edge. After launching the feature, in what many would describe as a minimally viable product, Microsoft was vigilant in keeping the service from being successful.
Syncing existing ePub or Mobi books into the service was not added because it could have made consumers look with favor upon the service. Also the service was shoehorned into Microsoft Edge without letting users favorite books to their new tab screens.
“Consumer tastes are complex and it takes time and finesse to delight users of a app, especially when you are a late arrival to the market.” said one Microsoft UX designer. “We love coming up with new and unique ways to abandon products on the vine and let the wither and die, just wait until you see what we are planning with Skype and OneNote,” they remarked.
I work as an engineer in Milwaukee. Currently I work on a few different UWP apps primarily Ink Calendar.